Revealing the moments that keep audiences watching

We help film & TV teams identify where a story is working, what to investigate and what to protect before picture lock.

Audiences say a lot without saying a word

Real Audience Response

Discover responses viewers may struggle to recall or articulate.

Moment by Moment

See where immersion holds and drops across long-form stories, helping you identify what's working, what needs a closer look and what to protect.

In Time to Act

We agree the timing around your edit or decision window, so findings arrive while choices remain open. Your creative team decides what to do next.

See how your story lands before it is too late

How it works

We test films, TV episodes and alternative edits with real audiences.

We capture physiological and behavioural signals throughout viewing and combine them with structured audience feedback.

Clear findings

Receive time-coded analysis showing where responses differ between moments, audience groups and versions.

Our expert interpretation connects the findings to your production's questions.

Grounded in Research. Put to work in production.

Built on more than a decade of research

Our methods are developed by Neuroscientists and Human Computer Interaction experts at the

Universities of Bath and Bristol.

Channel 4

New factual format tested at first fine cut.

Audience response to the opening and pre-title differed from what the team expected. Our findings informed several changes, including to the opening before picture lock.

The front of a programme is the thing we think about most and this told us clearly that ours was not holding the audience the way we wanted it to. It also showed us which parts were working, so we knew what to move towards. We spent real time on the opening as a result and the changes went into the programme.

Rachael Kinley, Commissioning Editor, Channel 4

Lux Aeterna

Two edits compared

The stronger cut chosen before picture lock.

Our findings backed the team’s preferred cut and pinpointed the moments driving the difference, helping them understand what to protect.

Seeing that audiences were engaged with the character and wanted more is hugely valuable. It gives us credible evidence to use when talking to commissioners and making the case for what comes next.

Rob Hifle, CEO & Creative Directory, Lux Aeterna

Discuss your project with us

What would you like to know about your audience's response?

Have an upcoming production, two edits to compare, or a key sequence you want to understand how audiences are responding to?
We're inviting film & TV teams to explore a limited number of pilot projects.

Hidden Signals

Hidden Signals, 65 Avon Street, The Sheds, Bristol, BS2 OPZ

info@hiddensignals.co.uk +44 7974 878 300